Vibe Code a Consulting Firm Website
Free vibe coding prompt to build a WordPress consulting firm site. Services, industries, thought leadership, case studies, and structured data. Full professional services architecture.
Plan and produce a complete WordPress site architecture for a consulting
firm with services, industries, thought leadership, and consultation
booking. Output should be production-ready.
═══════════════════════════════════════════════════════════════
BUSINESS DETAILS
═══════════════════════════════════════════════════════════════
- Firm name: [FIRM NAME]
- Domain: [STRATEGY / MANAGEMENT / IT / HR / FINANCIAL ADVISORY /
PROCESS ENGINEERING]
- Cities / offices: [LIST]
- Team size: [SOLO / BOUTIQUE / MID-SIZE]
- Typical engagement: [PROJECT / RETAINER / ADVISORY]
- Audience: B2B, [MID-MARKET / ENTERPRISE / NONPROFIT]
- Goal: 1-2 enterprise leads per month from organic + referrals
═══════════════════════════════════════════════════════════════
BRAND
═══════════════════════════════════════════════════════════════
- Brand colors: institutional navy (#0a2240) + warm cream (#f6efe1) +
gold accent (#bf9b56) + signal-green for outcomes. Override if user
provides; AA-contrast for body.
- Type: high-contrast display serif for headings (Source Serif Pro,
Cormorant Garamond) + Inter Tight for body + monospace for metrics.
═══════════════════════════════════════════════════════════════
PLUGIN STACK (WP-CLI)
═══════════════════════════════════════════════════════════════
wp plugin install --activate
gravityforms
advanced-custom-fields
wordpress-seo
wp-rocket
shortpixel-image-optimiser
fluent-crm
pretty-link
- Theme: Kadence block theme with custom blocks OR Bricks Builder
- Forms: Gravity Forms (multi-step B2B inquiries critical)
- CRM: HubSpot for nonprofits/B2B (free) or integrate with Salesforce
via Zapier
═══════════════════════════════════════════════════════════════
DATA MODEL
═══════════════════════════════════════════════════════════════
- CPTs:
- `service` / `practice_area`, fields: name, description, sub_services,
case_studies (relationship), leadership (relationship to team), faq,
pricing_model
- `industry`, name, key_challenges, our_approach, key_leaders,
recent_work
- `case_study`, client (named or anonymized), industry (taxonomy),
services_rendered (taxonomy), challenge, approach, outcomes (with
metrics), testimonial, anonymized_or_named (boolean)
- `team_member`, name, role, expertise (taxonomy), bio, photo,
publications, speaking, languages, linkedin
- `insight_report`, title, hero_image, summary, full_pdf_download
(gated), authors (relationship)
- Taxonomies: `practice_area`, `industry`, `expertise` (for team)
═══════════════════════════════════════════════════════════════
SITE MAP
═══════════════════════════════════════════════════════════════
1. Home
2. Services / Expertise (overview + practice area pages)
3. Industries (overview + industry pages)
4. Case Studies (filterable + detail)
5. Insights (blog + reports + webinars)
6. Leadership (team)
7. Careers (if hiring)
8. About / Our Story
9. Contact (with "Schedule a consultation" primary)
10. Newsletter
11. Press / Media
═══════════════════════════════════════════════════════════════
HOMEPAGE, BLOCK MARKUP
═══════════════════════════════════════════════════════════════
1. Hero with positioning statement ("We help [audience] [outcome]") +
primary CTA "Schedule a consultation" + secondary "View case studies"
2. Client logos strip (8 logos in grayscale, "Selected client work")
3. Practice areas grid (4-6 cards with icon + name + 2-line description)
4. Industries served (6 industry icons with name)
5. Featured case study (full-width with hero, headline result, "View
case study →")
6. Insights preview (3 article cards with category + title + author)
7. Leadership preview (4 team cards with photo + name + role)
8. CTA band ("Let's talk." + primary CTA + phone number)
9. Newsletter signup ("Get our quarterly insights")
═══════════════════════════════════════════════════════════════
SERVICE / PRACTICE AREA PAGE
═══════════════════════════════════════════════════════════════
- Service-specific hero
- What we do (overview)
- How we do it (methodology with diagrams or step-by-step)
- Who we serve (relevant industries linked)
- Sub-services breakdown
- Recent case studies in this practice (3 cards)
- Practice leaders (team members focused on this service)
- Engagement models (advisory / project / retainer with pricing context)
- FAQ specific to this service
- CTA (consultation booking)
═══════════════════════════════════════════════════════════════
INDUSTRY PAGE
═══════════════════════════════════════════════════════════════
- Industry-specific hero
- Why this industry (firm's perspective + thought leadership)
- Key challenges + our approach
- Case studies in this industry (4 cards)
- Industry-focused leaders (team)
- Industry-specific insights/reports
- CTA
═══════════════════════════════════════════════════════════════
CASE STUDY TEMPLATE
═══════════════════════════════════════════════════════════════
- Big result hero (named client OR anonymized, clearly labeled)
- Industry / services / engagement length chips
- "The challenge" (1-2 paragraphs from client's POV)
- "Our approach" (visual breakdown with strategy phases)
- "The outcome" (3-4 metrics cards with numbers + context)
- Pull-quote testimonial (named or by role/title if anonymized)
- Related case studies (3 cards)
- "Want similar outcomes? Schedule a consultation →" CTA
═══════════════════════════════════════════════════════════════
INSIGHTS / REPORTS
═══════════════════════════════════════════════════════════════
- Articles (long-form thought leadership, 1500+ words)
- Reports (gated PDFs, email-capture before download)
- Webinars (with replay archive)
- Newsletter signup inline at 40% scroll on every article
- Schema: Article + Report (specific)
═══════════════════════════════════════════════════════════════
LEADERSHIP / TEAM
═══════════════════════════════════════════════════════════════
- Filterable directory: by practice area, industry, location, language
- Profile pages: bio, education, certifications, publications, speaking
engagements, recent posts (auto-pull insights they wrote), LinkedIn,
contact form to reach them directly
═══════════════════════════════════════════════════════════════
SCHEDULE A CONSULTATION (PRIMARY LEAD GEN)
═══════════════════════════════════════════════════════════════
- Calendly embed OR built-in scheduling
- Multi-step form (low-friction):
Step 1: Name, work email, company
Step 2: Role at company, company size (select)
Step 3: Practice area of interest, brief description
- Auto-route to relevant partner based on practice area
- Confirmation email + calendar invite
- Email flow:
Day -1: Reminder day before
Day 0: Day-of reminder
Day +1: Thank-you + meeting summary template
Day +7: Follow-up with relevant insights
═══════════════════════════════════════════════════════════════
SEO STRATEGY
═══════════════════════════════════════════════════════════════
- Target keywords: "[Practice] consulting [city]", "[Industry] consulting",
"[Specific challenge] consultant"
- Schema: ProfessionalService (site-wide), Person (team), Article
(insights), FAQPage, BreadcrumbList
- Internal linking: insights → services → industries → case studies
- High-quality content = high-quality leads
ADDITIONAL SEO REQUIREMENTS (implement all of these):
On-Page SEO for Every Page:
- Yoast/RankMath meta title template: "[Page Title] | [Site Name]" (under 60 chars)
- Meta description per page: 150-160 chars, include primary keyword + CTA
- Exactly ONE H1 per page — use the real, human headline; keep keywords in the title and meta, not the visible H1
- Logical H2 > H3 heading hierarchy, never skip a level
- Headings should include secondary keywords naturally,
keep the section's real, human label (keywords in title and meta, not stuffed headings)
- Every image must have a descriptive alt attribute with keywords
- Internal links between related content using descriptive anchor text
Structured Data (JSON-LD via Yoast/RankMath + manual where needed):
- Primary schema types: ProfessionalService, Organization
- BreadcrumbList on all pages
- FAQPage schema on any page with an FAQ/accordion section
- Article schema on all blog posts (auto via Yoast)
- Validate schema with Google Rich Results Test before launch
Open Graph & Social Sharing:
- og:title, og:description, og:image, og:url on every page
- twitter:card=summary_large_image on every page
- Default OG image set in Yoast; per-page overrides for key landing pages
- OG images should be 1200x630px, branded, with clear text
Content SEO:
- Write real, useful body copy for every page (not just headings and CTAs).
Every major section needs at least 2-3 sentences of descriptive text
that search engines can index.
- Blog content strategy: 10 seed articles targeting long-tail keywords
related to "consulting firm". List the titles and target keywords.
- Use the primary keyword once or twice where it reads naturally; keep the rest in titles and meta, never stuffed.
- Every CTA should use descriptive anchor text with the service keyword.
Technical SEO:
- XML sitemap split by post type (auto via Yoast)
- Canonical tags on all pages (auto via Yoast)
- robots.txt: allow all, point to sitemap
- 301 redirects plan for any renamed/moved content
- Breadcrumbs enabled via Yoast + schema
- Clean permalinks: pick one post-permalink base that fits the site (do not force /blog/ on a post-centric site); /%postname%/ is fine for pages
- Lazy load all images below the fold, eager load hero/LCP image
- Core Web Vitals targets: LCP < 2.5s, CLS < 0.1, INP < 200ms
SECURITY, ACCESSIBILITY & HONESTY (required):
- Escape all output (esc_html/esc_url/esc_attr), sanitize all input (sanitize_text_field + wp_unslash), and use a nonce + current_user_can() on every form handler and custom action. Emit JSON-LD with wp_json_encode().
- Target WCAG 2.2 AA: visible :focus-visible states, <label for> on every field, full keyboard operability, and @media (prefers-reduced-motion: reduce) around all motion.
- Never fabricate business data, testimonials, ratings, credentials, or stats; leave labeled {{TODO}} placeholders for anything the user has not supplied.
- PLUGIN INSTALL: some listed plugins are premium or not in the wordpress.org directory, so a single `wp plugin install` will error out. Split the list into free (wp.org) vs premium (upload/license), verify each slug, and note that gallery/group ACF fields and ACF Blocks need ACF Pro.
- Commit to ONE paradigm: a block theme (theme.json + block templates) OR a classic theme/builder — never mix them. If a plugin already owns a post type or feed (inventory, sermons, courses, job listings, podcast feeds), extend it — do not re-declare that CPT or emit a second, conflicting schema block.
═══════════════════════════════════════════════════════════════
COMPLIANCE & TRUST
═══════════════════════════════════════════════════════════════
- Privacy policy + cookie banner (GDPR-compliant)
- Forms with explicit consent + data-handling policy
- SOC 2 / ISO 27001 typeset badges in footer if certified
- Client confidentiality language prominent
═══════════════════════════════════════════════════════════════
PERFORMANCE
═══════════════════════════════════════════════════════════════
- LCP < 2s
- WP Rocket + ShortPixel + Cloudflare
- Self-host fonts
- B2B audience uses desktop more, but mobile must still be flawless
═══════════════════════════════════════════════════════════════
ANTI-PATTERNS TO AVOID
═══════════════════════════════════════════════════════════════
- No emojis anywhere
- No fake "team in glass conference room" stock photos, use real
team photos
- No "We're the #1 consulting firm!" without source
- No autoplay video with sound on hero
- No script/handwritten fonts
- No real client logos without explicit permission and case-study link
- No vague service descriptions ("strategic insights"), be specific
- No live chat popups (B2B audience prefers email/calendar)
- No exclamation marks in headlines (gravitas + restraint)
- No "Voted Best Consultancy" badge graphics
═══════════════════════════════════════════════════════════════
DELIVERABLE
═══════════════════════════════════════════════════════════════
1. Site map
2. WP-CLI install commands
3. CPT (service, industry, case_study, team_member, insight_report)
ACF JSON + register PHP
4. theme.json
5. Homepage block markup
6. Service page template
7. Industry page template
8. Case study template
9. Schedule-a-consultation form + routing rules
10. Insight content production strategy (12-month plan)
11. Launch checklist (20 items)
This free prompt gives ChatGPT or Claude a full build plan for a consulting firm website, organized around practice areas, the industries you serve, thought-leadership content, and a consultation-booking path. It is written for advisory firms that win work on expertise and trust, where a prospect reads your thinking, sees relevant outcomes, and books a call. The output is a complete WordPress specification built for authority, not a generic corporate template.
What does the consulting firm website prompt build?
The plan maps the site to how firms actually sell expertise. The homepage frames your practice areas and the results you deliver, and service pages describe each area with the methodology behind it. Industry pages speak to specific sectors so a prospect sees you understand their world. A thought-leadership section carries articles and gated whitepapers, team profiles establish the credentials behind the work, and case studies tie engagements to measurable outcomes. A consultation-booking form routes prospects to the right practice, and a newsletter distributes insights. Each page ships as Gutenberg markup on a shared theme.json.
Who is this consulting firm prompt for?
It fits management and strategy consultancies, IT and technology advisors, financial and HR consultants, and independent experts building a firm. Partners and marketers publish thought leadership without a developer, and the plan works as a brief for a build team. If your work is campaign execution rather than advisory, a marketing agency website is the better template. Still deciding do you even need WordPress for a firm your size? The stack notes lay out the trade-offs, and our WordPress build service can deliver the site if you would rather focus on clients.
What’s inside the prompt?
- A brand block for your firm’s name, positioning, colors, and the clients you advise
- A stack recommendation using a custom block theme, ACF Pro, Yoast SEO, WPForms, and WP Rocket
- A data model for practice areas, industries, insights, and team members with matching taxonomies
- A theme.json design system tuned for a restrained, credible look that reads senior
- Gutenberg markup for the homepage, practice-area pages, industry pages, insights, team, case studies, and booking
- A consultation-booking flow and a gated-whitepaper capture for qualified contacts
- ProfessionalService and Organization structured data, author markup for insights, and an XML sitemap
- Core Web Vitals goals, caching notes, and a launch checklist covering credibility and contact routing
Frequently asked questions
Can I organize the site by practice area and industry?
Yes. Practice-area pages describe what you do and the methodology behind it, while separate industry pages show that expertise applied to a sector like healthcare or finance. A prospect can arrive by the problem they have or the industry they are in and reach the same clear next step.
Does it support thought leadership and whitepapers?
The insights section publishes articles, reports, and gated whitepapers with author attribution, which is how consulting firms demonstrate expertise and earn trust before a call. Gated pieces double as a lead source, capturing a business email in exchange for the download.
Can prospects book a consultation directly?
A consultation-booking form is built into the primary calls to action and routes the request to the right practice area based on what the prospect selects. That removes the back-and-forth of scheduling and gets qualified conversations onto the calendar faster.
How does the site establish credibility for a firm?
Credibility comes from team profiles with real credentials, case studies tied to measurable outcomes, and consistent thought leadership, all reinforced with ProfessionalService and author structured data. Together they signal to both prospects and AI answer engines that the firm has genuine expertise.
Can I gate premium content to capture qualified leads?
Yes. Whitepapers and in-depth reports can sit behind a short form, so a download becomes a named contact you can nurture through the newsletter. It keeps your best material working as a lead engine rather than giving it away anonymously.
How to actually run this.
Copy the whole thing
All of it. Do not trim it down, every line is in there for a reason.
Swap in your details
Find the BUSINESS DETAILS part and drop in the real business. Name, what they do, all of it.
Paste and wait
Drop it into Claude for the first pass, or v0 if it is a landing page. Give it a minute.
Clean it up
Tweak the boring 10 percent. Spacing, mobile, that one cringe line. Ship it.
What’s next: from generated code to a website that works
The prompt did the hard 90 percent. What’s left is the boring 10 percent that turns a folder of code into a site people can actually find and trust. Here’s the whole checklist, in order.
1. Buy a domain
Grab your name at a registrar like Namecheap, Cloudflare, or Porkbun — about $10 to $15 a year for a .com. Skip the ten-year prepay and the upsells; you just need the domain and, ideally, the free WHOIS privacy most registrars now include.
2. Put it online
If the AI built you a static site (HTML, CSS, and JavaScript), you can host it for free: drag the folder into Netlify or Vercel, or connect a GitHub repo, then point your domain at it. If it built a WordPress theme, you need WordPress hosting — pick a managed host, install WordPress, upload the theme, and connect the domain. Either way, turn on HTTPS; it’s free and automatic on every modern host.
3. Wire up the parts AI skips
Generated sites almost always ship with a contact form that goes nowhere and a fake “success” message. Connect it to a real endpoint (Formspree, Web3Forms, or a plain mailto link) so leads actually reach you. While you’re in there: add a favicon, swap the placeholder images for your own compressed photos, and open the site on your phone to catch whatever breaks on a small screen.
4. Do the basic SEO and AI-search setup
This is what gets you found on Google and cited by ChatGPT, Perplexity, and AI Overviews. The essentials: a unique title tag and meta description on every page, one clear topic per page, an XML sitemap submitted to Google Search Console, basic structured data (Organization and FAQ schema), and an llms.txt file so AI crawlers can read you. If that reads like a foreign language, our SEO optimization service does it as a flat-fee pass, and our free SEO checklist walks the DIY route step by step.
5. Make it fast
AI builders love shipping four-megabyte images and render-blocking scripts. Compress your images, lazy-load anything below the fold, and run the page through PageSpeed Insights until Core Web Vitals turn green — speed lifts both rankings and conversions, so it’s the rare fix that pays twice. Our speed optimization service handles it if you’d rather not.
6. Get found locally, and measure it
Add analytics (GA4, or a lighter option like Plausible) so you can see what’s working instead of guessing. If you serve a local area, set up a Google Business Profile and use the exact same business name, address, and phone number everywhere — that consistency is what lands you in the map pack and in local AI answers.
7. Keep it alive
A website isn’t set-and-forget, especially on WordPress. Budget for backups, security, and updates so a routine plugin update doesn’t take the site down six months from now. Our care plans cover all of it from $290 a month, or you can do it yourself — you own all the code either way.
When it’s worth handing off
If any of these steps stall you — and hosting, DNS, and SEO stall a lot of people — that’s exactly what we’re for. We build the whole thing at a flat fee, ship it live, and hand you the code on GitHub, having read every line the AI wrote. Or take the free prompts and run with it yourself. Both outcomes are genuinely fine with us.
More from the stash.
Vibe Code an Online Course Website (LMS)
Free vibe coding prompt to build a WordPress LMS. Courses, lessons, quizzes, certificates, student dashboard, and Course schema. Full plugin stack and architecture.
Vibe Code a SaaS Startup Website
Free vibe coding prompt to build a complete SaaS startup WordPress site. Feature pages, pricing, demo form, blog, changelog, and full SEO strategy with…
Vibe Code an Auto Repair Website
Free vibe coding prompt to build an auto repair shop website. Services, certifications, quick quote form, testimonials, and AutoRepair schema. One HTML file for…
No free weekend? We will build it for you.
This is the exact prompt we would use. Flat fee, real deadline, code is yours.